Location : 424 West 42nd Street, New York, NY

After 25 years, the famous Kraft Coffee Shop on 42nd street was to be relocated and totally rejuvenated as the all-new 4,000 sq. ft. Theater Row Diner. Materials including polished concrete, textured stucco, and metal mesh ceiling tiles were combined to create the desired, more modern feel.

Situated directly under a theater auditorium, the diner’s sloped ceiling was used to create an architectural effect accented by translucent ceiling panels, milk white glass light boxes and exposed concrete.

The front area features a bar whose mosaic-tiled surface gently curves upward from the floor, while the center dining area is highlighted by an internally illuminated glass image wall.