THEATER DINER ROW

424 West 42nd Street, New York, NY

After 25 years, the famous Kraft Coffee Shop on 42nd street was to be relocated and totally rejuvenated as the all-new 4,000 sq. ft. Theater Row Diner. Materials including polished concrete, textured stucco, and metal mesh ceiling tiles were combined to create the desired, more modern feel.

Situated directly under a theater auditorium, the diner’s sloped ceiling was used to create an architectural effect accented by translucent ceiling panels, milk white glass light boxes and exposed concrete.

The front area features a bar whose mosaic-tiled surface gently curves upward from the floor, while the center dining area is highlighted by an internally illuminated glass image wall.

Project Details

Client

KRAFT

Size

4,000 SF

-

Status

COMPLETED

Spaces were created by merging timeless, modern minimalist design concepts with a focus on functionality.

Social Lounge

Large windows from the building’s architecture allows our design of the interior to be more open, and airy bringing the connection of outdoor and indoor.

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